E4 Focus on Customers- Special Guests Anthony Tucker & Craig Taylor

What changes when you stop trying to sell and start trying to understand the problem? 

 

In this episode of SHIFT Work, host Josh Singh sits down with Craig Taylor, Director of Business Development, and Anthony Tucker, Director of Sales for the Deck Division, to talk about what focusing on customers actually looks like in day-to-day work. 

 

They share the moments that reshaped how they approached sales, why listening matters more than talking, and how strong customer relationships are built through better questions and follow-through. From learning how a customer measures success to stepping in early to help avoid costly transportation issues, the conversation shows how trust grows when the focus stays on helping, not pitching. 

 

If sales has ever felt transactional or forced, this episode offers a different way forward. Subscribe for more episodes of SHIFT Work.